THE RUM FOX | BRAND NEW 365 SHOES SCORTON AND EDENFIELD

THE RUM FOX | BRAND NEW 365 SHOES SCORTON AND EDENFIELD

The 365 Collection has always been boots… until now. Meet Scorton and Edenfield: the first shoes in the collection, built from the same hard-wearing materials, with a Vibram Arctic Grip sole ready for whatever Lancashire throws at them.

Sometimes the best walks are the ones that aren’t planned. They’re the ones when you wake up in the morning, see the sun shining through the curtains, and you just get up and go. It’s for moments like this when you need footwear with the same get-up-and-go attitude.

That’s where our 365 Vibram Collection walks in, and why we’re proud to unveil Scorton and Edenfield, the latest addition to the collection, and another excuse to get yourself outdoors. These are for all walks of life, and guaranteed to turn a few heads when traversing from bog to beer garden.

SCORTON FOR MEN, EDENFIELD FOR WOMEN

Scorton and Edenfield bring a familiar shade of 365 to the collection, using the same hard-wearing leathers and waxed suedes that you’ve come to know and love over the last couple of years. They’re versatile colourways that can see you through the year, from dewy springtime potter to snowy winter ramble.

These styles are sporting two new colourways, also brand new in this collection. We’ve added ‘Khaki’ for men and ‘Taupe’ for women. These colourways are waxed suedes, meaning that - despite their appearance - they are also water-resistant along with the rest of the colours for Scorton and Edenfield.

These shoes have been designed for maximum comfort and practicality. All styles feature lace-to-toe lacing for optimal tightening and comfort, a cushioned collar for ankle support, a removable padded insole, and speed-hook eyelets to keep your feet securely in place. They feature a black waxed-nubuck rand around the base of the sole for added scuff-protection, and a gusseted tongue to ensure your socks stay pristine for when you put your feet up when you return home.

These shoes are designed to be equal parts fashion and function, ensuring you don’t look out of place throughout your journey. Featuring the same rugged yet lightweight Vibram Artic Grip sole, the same durable materials, and a reassuring water-resistant construction, they’ll keep you level-headed when you’re stomping through the puddles in the pub carpark.

The right choice of footwear shouldn’t be an obstacle, and with Scorton and Edenfield, the only obstacles you’ll face will be hills, fields and rivers.

365 DAYS A YEAR

Our 365 Collection has been a favourite amongst our customers since its launch in 2023, helping you get to where you need to go 365 days a year. They’re described as being ‘robust without being heavy’, with one customer saying that they were so comfortable that, despite having ‘no time to break them in, there was no need.’

Out-of-the-box comfort is one reason the 365 Collection has been so highly praised. The last thing you want is to have to break in your boots before you can take them on an all-dayer in the Lake District.

Water-resistant materials, rugged outdoor soles, endless versatility. These are the perfect addition to your 365 lineup to help see you through 365 days a year.

THE RUM FOX

To help us tell the story of our new 365 Vibram Shoes, we headed to Langden Brook, Clitheroe Castle, and our local Area of Outstanding Natural Beauty - the Forest of Bowland. This mix of locations offers the exact mix of where Scorton and Edenfield shine, combining track and town, path and pavement, river and road, puddle and pub.

This campaign is a celebration of Lancashire, its expanse of countryside, the pride of being from Lancashire, and our love of our agricultural landscape. That’s where ‘Ralph’ comes in, the Rum Fox of this campaign. He’s a stubborn farmer, stuck in his ways, poking fun at Scorton and Edenfield for being ‘too grippy’, ‘too easy to get on’, and the fact that you ‘shouldn’t be able to go from bog to pub without changing shoes’. He’s lived in his wellies… until now.

This was a chance to emphasise that these shoes are for all walks of life, whether you’re exploring the countryside at the weekend, or you spend all week there. At the end of the day, they’re drinking the same beer in the same pub, wearing the same shoes - even Ralph.

That pub is also where this campaign gets its name, with the campaign film ending with our characters sharing a pint with our friends at ‘The Rum Fox’. Based in Grindleton, they’re surrounded by forests, streams and fields just waiting to be explored, and offer the perfect destination to quench the thirst.

GET ‘EM WORN

What is it that makes a great pair of shoes? Is it the ones that are the nicest colour? The ones that have the best technical ability? The ones that consider style and substance? The ones you reach for the most?

With Scorton and Edenfield, you’ll find that all those boxes are ticked.

Get ‘em worn.

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